![]() |
| photo by Bagzhan Sadvakassov on Unsplash |
Since age four, I’ve struggled to find a phrase that means “to articulate your ideas and qualifications in a concise, entertaining fashion.” My sandbox playmates were useless; they tended to prattle on endlessly, making little to no sense. And alas, those were the BSS (Before Sesame Street) days on TV, when I had to rely on Miss Frances’ Ding Dong School for the paltry scraps of “education” that program provided.
And so it went, for decades. Until finally, one magical day, I heard it. “Elevator Pitch.” Initially I was confused. Was it: “to articulate my ideas and qualifications slowly and haltingly, like one of those old-timey cage elevators that lurches from floor to floor?” Or “to articulate my ideas and qualifications in a muffled tone, while jammed with fellow riders like so many sardines in a tin?” Or maybe: “to articulate my ideas and qualifications impatiently, standing in the lobby watching the elevator floor number not change?”
But then, I understood! The phrase was meant to convey speed, as in, “Can you make your point in the time it takes to travel from the bottom to the top of a building in an elevator?” But OK, how fast are we talking? I did ride in one in Taiwan to the top of Taipei 101 last year, a breathtaking ascent from the 5th to 89th floors in 37 seconds.
That’s a little TOO fast, I think.
Plus, I was riding with Steve, who was not about to hire me.
Since then, I have been working on matching my length of spiel to the correct elevator. Hydraulic elevators travel at roughly 150 feet per minute, whereas the Gearless Traction elevator whisks passengers along at up to 2000+ fpm. So, on average—hold on—45 x 792 ÷ .668, carry the 13…anyway, I do not have time to lollygag.
Now then, the other requirement: the presence of an editor or event-booking person. This decision maker would need to be on the same elevator, in a receptive mood, preferably reaching out first: “I couldn’t help but notice that you seem to be a very gifted writer/speaker. Fortuitously, I am headed to a big staff meeting to discuss our next speaker/writer for my magazine/conference! Tell me about your ideas and qualifications!”
At which point I would reach deep into my bag and rummage for my notes. I would pull out a few receipts and fast-food napkins, and finally locate my “cheat sheet.” I would take a deep breath and commence, “My essays are funny, most of them, and spiritual, some of them, and about my family at times and my friends once in a while and…wait, where are you going? I haven’t told you about my speech topics yet!” as the door closed behind Mr. Random House/Ms. Corporate Event Planner.
Clearly, this concept needs work.
How about: “Crawling or Slow-Animal-Drawn-Cart Pitch”? As we crept on hands and knees, or were transported by snail-drawn cart, I’d have PLENTY of time to make my case!
Much better.














